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When was the last time you went beyond the first page of Google search results? Can’t remember? Almost no one else does either. According to a 2014 study, the click-through rate (CTR) for page one results is 71%, while pages two and three have a combined rate of a mere 6%. Just imagine how low the CTR is for the subsequent pages.
Unfortunately, there’s no magic recipe for guaranteed ranking domination. It takes blood, sweat, tears, and a hardcore SEO tool to rise on top of the search results ladder. What in the world is SEO, you ask? It stands for “Search Engine Optimization,” and in layman’s terms, it’s the practice of increasing the quantity and quality of traffic to your site through keyword tagging, writing content, link building, and a slew of other techniques. Read more…
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