Category Archives: Mark Zuckerberg

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Facebook looks to be testing comment downvoting

Hating on your friends’ dumb Facebook posts is on the verge of getting a whole lot easier. 

Ever the innovator, Facebook CEO Mark Zuckerberg appears to have found a way to transfer all the bickering in your feed into something much more orderly. Specifically, downvotes. 

SEE ALSO: Why social media companies won’t kill off bots

On Thursday, various people took to Twitter to voice their surprise at a new feature they say they spotted on the sprawling social media platform. If their reports are accurate, it appears to allow you to downvote comments you don’t like. 

This has long been a feature on sites like Reddit, but Zuckerberg has long been adamant about refusing to add a “dislike” button to his service.  Read more…

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Facebook promoted lies and conspiracy theories following Amtrak crash

Facebook just can’t help itself. 

Following news Wednesday morning that an Amtrak train full of Congressional Republicans crashed into a truck, the social media site was soon promoting conspiracy theories and lies purporting to explain the sinister forces behind the tragedy that left one person dead. 

SEE ALSO: This was the year we turned on social media

For a company that has publicly and repeatedly been accused of enabling the spread of so-called “fake news,” this is just yet another major misstep in a long line of missteps. 

First spotted by The Daily Beast’s Ben Collins, Facebook’s screw up du jour involved the “People Are Saying” section of Trending Topics. The phrase “Charlottesville, Virginia,” which is near where the train wreck occurred, was trending, and clicking through brought a Facebook user to a page with information about the incident.  Read more…

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The rise of Facebook Watch: From experiments to future hits

Fiona the hippo has a TV show. You won’t find it on Animal Planet, and don’t bother searching for it on Netflix. The seven-episode (plus a Christmas special) series is one of the most popular series on Facebook Watch. 

What is Facebook Watch? To most users, it’s that TV-shaped icon in the menu at the bottom of the app. In reality, it’s Facebook’s big video play, an attempt to cultivate original programming exclusive to the social network, and maybe take a bite out of Netflix, YouTube, and even TV while doing so.

In a conversation with Mashable, one partner jokingly — but tellingly — called the new-ish Facebook video platform “Un-Watch-able,” seemingly a reference to poor viewership figures. But while some publishers have struggled to see traction in their video series, others like Cincinnati Zoo’s The Fiona Show have attracted millions of viewers since Watch’s debut at the end of summer 2017. Read more…

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Facebook appoints its first black board member

Facebook just appointed it’s first black board member.

Kenneth Chenault, the outgoing CEO of American Express, will join the 13-year-old company’s all-white board.

SEE ALSO: Facebook just became the ultimate dystopia

For Facebook, the decision upholds the promise COO Sheryl Sandberg made with the Congressional Black Caucus in October. Chenault also brings decades of experience working at a financial company that’s ranked highly for customer satisfaction and known for brand loyalty. 

That brand respect is something Facebook could use after a year of reckoning with the rise of fake news, its role in the 2016 president election, and “destroying how society works.”  Read more…

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Facebook became your news diet. Now, it’s going to serve you junk.

Forget about media outlets and Facebook — worry about readers. 

Facebook’s 2 billion monthly users have come to rely on the social network as a way to keep up with the news. Now Facebook is limiting the reach of news publishers, leaving a vacuum to be filled with… well, it’s anyone’s best guess.

The change is simple. Facebook is going to show users more posts that their friends and family have either created, shared, or commented on. In turn, Facebook is reducing the reach of pages including news outlets. That may sound innocuous, but the shift turns up the dial on the signals that help amplify fake news. And there’s no way to tell how bad this is going to get — not even Facebook knows for sure. Read more…

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Current Facebook wants to go back to being Old Facebook

Facebook wants to be for the people, even if that means people using Facebook less. 

Facebook on Thursday announced that it’s making big changes, heavily prioritizing stuff from your friends and family over companies and publishers you follow.

For the media outlets that spent years racking up millions of Facebook “likes” and creating new Pages, that’s bad news. Even Facebook’s Head of News Feed Adam Mosseri told the New York Times, publishers may have “anxiety.”

SEE ALSO: Facebook announces a big New Feed change — and just wants you to be happy

But for the Facebook user — no matter the demographic — Mark Zuckerberg’s big mandate is to put the social back in his social network. It’s a clear effort to return Facebook to what it used to be, a place for friends to stay up to date with each other and communicate. Read more…

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Facebook is doubling down on comments, but comment culture on the internet is already dead

To push things forward, Facebook is going backward.

Facebook announced Thursday night that it will be revamping its News Feed, all in an effort to get users seeing more “meaningful” content from friends and family and spur engagement.

What does Facebook count as engagement around meaningful content? Well, it’s comments, especially long ones. That’s a big bet meant to change what people see, do, and feel when on Facebook.

The only thing is, comment culture on the internet might already be dead.

Don’t tell that to Zuck, who is putting the kibosh on posts from publishers.

Or, as The New York Times put it, “passive content”: Read more…

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Mark Zuckerberg just put his money where his mouth is — to the tune of $3 billion

One small tweak to an algorithm, one giant crater in Mark Zuckerberg’s net worth.

The Facebook CEO took a $3 billion hit to his net worth on Friday as his company’s stock dipped following news of major changes to the company’s News Feed.

SEE ALSO: The time has come for Mark Zuckerberg to reveal his 2018 personal challenge

Facebook warned that the changes, meant to boost the visibility of posts by friends and family, could mean people spending less time on Facebook. That would mean less ads, which means less money. 

Facebook stock declined about 4 percent. With the bulk of Zuckerberg’s net worth sitting in Facebook stock, that equates to more than $3 billion.  Read more…

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Facebook announces a big News Feed change — and just wants you to be happy

Facebook is re-tweaking its News Feed again. 

This time it wants to bring it back to friends and family instead of viral videos and media posts, Facebook CEO Mark Zuckerberg announced in a post Thursday. 

SEE ALSO: Stop reading what Facebook tells you to read

“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” he wrote.

He said the change should make everyone feel better: “The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health.” Read more…

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Why there’s so much hype about Facebook and cryptocurrency

Facebook may soon begin exploring uses for cryptocurrency technology.

The company’s founder and CEO Mark Zuckerberg posted his annual personal memo on Thursday — mostly about being a better CEO — but one throwaway reference to cryptocurrency technology captured much of the media’s attention.

SEE ALSO: Ripple overtakes Ethereum as the second largest cryptocurrency

Writing about how the last year saw many people lose trust in social media and tech companies, Zuckerberg noted the growing importance of de-centralizing forces, like the rise of cryptocurrency.

He wrote:

Some people who read the memo were quick to jump to the conclusion that Zuckerberg was referring to Bitcoin. That inspired breathless headlines (many of which have since been changed) speculating about Zuckerberg’s desire to integrate Bitcoin into Facebook. Read more…

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